While working at Gusto Collective, I had the opportunity to lead the art direction for American Express Centurion Day event held at NTUC Centre.

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American Express celebrates a remarkable global milestone with its 175th anniversary — and for Singapore, an even more personal one: 100 years of presence and impact. I was given the opportunity to lead the creative and art direction aspects of this event.

 

With the theme ‘Through the Eras,’ the event key visual design highlights the country's rich history, unique cultural blend, and how traditional elements continue to shape modern-day Singapore.​

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Creative Direction, Illustrations & Graphic Design by me
Agency: Gusto Collective

2025