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OBS Rebrand
Upon seeing so many "memes" on social media about Singaporean guys wearing the not-so-glamorous OBS (Outward Bound Singapore) shirt, I took it upon myself to create a new visual identity for OBS.
The new identity is more modern and inviting, as it aims to connect with the youths of Singapore.
Passion Project
2023

Logo

Alternate Logo


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Iconography - based on the 4 pillars of Outward Bound












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