
+ Art Direction
+ Digital Marketing
+ Social Media Strategy
+ Graphic Design
+ Data Analytics
+ Photography
+ Videos
+ Illustration
+ UX/UI Design
+ Copywriting
+ eCommerce
Associate Art Director
September 2025 - July 2026
- Clients include Garrett Popcorn Shops, Singapore Kindness Movement, Luckin Coffee, CHIJMES, Capitol Singapore, Chinatown Point, Downtown Gallery, Singapore Art Museum, Singapore Deposit Insurance Corporation Limited (SDIC), Mandarin Gallery.
- Worked closely with account managers and producers to lead the creative direction and visual execution of various social media content; from planning and overseeing shoots, to creating static posts and reels for Instagram.
- Presented creative concepts and campaign ideas to clients, translating strategic briefs into compelling visual narratives through detailed storyboarding and polished presentation decks.
- Developed key visuals and OOH print collaterals across different campaigns and events.
Events Graphic Designer
Jul 2024 - August 2025
- Clients include Maison Margiela, La Mer, Prada, Lancome, Mugler, YSL, NARS, L'Oreal, Capitaland, Tom Ford, Graff, Celine, Armani, Estee Lauder, Changi Airport Group, Kiehl's, Coach, Ralph Lauren, Valentino, Nespresso, Garnier, KSisters, Shiseido, Ion Orchard, Helena Rubinstein, American Express.
- Produced event branding materials such as event key visuals, stage backdrops, banners, signage, wayfinding systems, venue decorations, and other promotional materials.
- Prepared production-ready artwork for large format printing, fabrication and installation, ensuring accuracy in specifications, dimensions and file setup.
- Worked closely with printers and external vendors to ensure high-quality execution of creative assets.
- Worked closely with account managers to conceptualize, develop and execute projects for client proposals and pitches.
Junior Art Director
Feb 2022- Jun 2023
- Clients include Venchi Singapore, UKISS Technology, Valentino, Kate Spade, Vibecheck by VIU, Marina Bay Countdown 2022, Switzerland Tourism, Kelhealth, Hologramme Studio, Sincere Fine Watches.
- Created mood boards, storyboards, mock-ups, and presentation materials to support campaign proposals and client pitches.
- Prepared detailed storyboards and moodboards to communicate ideas and creative concepts to clients.
- Assisted in art directing monthly social shoots, providing guidance on styling, composition, props, and overall visual direction.
- Collaborated with the account strategists and managers to develop and execute different forms of engaging content across our clients’ social media platforms, from Instagram reels to static posts.
Content Creator/ Senior Graphic Designer
Jul 2020 - Jan 2022
- Worked closely with the Marketing Executive to conceptualize, develop and execute social media content according across 4 different brands under On & On Holdings.
- Led the design and development of user-friendly mobile applications and websites for international schools according to timelines.
- Conceptualized and prepared packaging design for different products for various campaigns/ seasons within budgets set.
- Communicate and liaised with different printers to prepare collaterals within budgets set.
- Prepared detailed client decks to communicate ideas to clients.
- Collaborated with content creators and KOLs to create engaging content to meet sales targets every month.
