While working at Beastcorp, I had the opportunity to create a brand identity for Chorong Chorong Soju. I worked closely with the accounts team as a lead designer to come up with 2 visual identities that consists of cool, fun colours and incorporated trendy 'Y2K' shapes and illustrations to appeal to young adults.

The aim was to make Chorong Chorong soju stand out visually from other soju brands in the market, all while retaining the 'Korean' look.

Art Direction, Character design & Concept by me
Agency: Beastcorp
2023